Ansoff's matrix provides four different growth strategies:
- Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share.
- Market Development - the firm seeks growth by targeting its existing products to new market segments.
- Product Development - the firms develops new products targeted to its existing market segments.
- Diversification - the firm grows by diversifying into new businesses by developing new products for new markets.