Characterize Your Enterprise
The expert system will position your enterprise on the chart based upon your description of:
- Share of market
- Condition of the market You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise
Stars - High growth/High share
Business is likely to generate enough cash to be self sustaining. Recommended tactics:
- promote aggressively
- expand your product or service
- invest in R & D
Business can be used to support other business units.
- defend & maintain
Business requires a lot of cash to maintain market share.
- invest more cash
- or, divest
Business is a cash trap.
- focus on short term
- avoid risky project
- limited future