Advantages of Own Brands for Retailer's:
* Image Building / Brand Loyalty
Good value enhances store image
Build relationship of trust and credibility
Control over relationship with customer
Good value builds loyalty to the store and own brand
* Competitive Edge / Extra Turnover
Advantage over competitors with no brand
Offer benefits distinct from competitors
More control of product specification and quality
Allows more retailer-led product innovation
* Higher Profits / Better Margins
Margins tend to be 5-20 percent better
Manufacturers' promotional expenses are avoided
Display space can be manipulated for better returns
Sales can be promoted by placing own brands next to major brands
If anyone would like further examples of the advantages for retailer's having own brands, please let me know either via comments or email, and i would do my best to post them as soon as possible.
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About Me
The Blog
This blog focuses on students studying business and economic modules.
The aim is to post articles, links and various other information covering topics being taught in today's universities across the world.
This by no means is an easy task, therefore contributions are most welcome. The team of this blog would do their best to cover as many topics as possible and as quickly as possible to benefit all interested in today's and tomorrow's business world.
The aim is to post articles, links and various other information covering topics being taught in today's universities across the world.
This by no means is an easy task, therefore contributions are most welcome. The team of this blog would do their best to cover as many topics as possible and as quickly as possible to benefit all interested in today's and tomorrow's business world.
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2005
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May
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- Own Branding (Part III)
- Own Branding (Part II)
- Own Branding (Part I)
- Franchising (Part IV)
- Franchising (Part III)
- Franchising (Part II)
- Franchising (Part I)
- Advantages of being a 'Multiple'
- The Marketing Plan
- Forms of Economic Integration
- Learning Online: Trump University's Way
- Overcoming the Biggest Barrier to Student Success
- Blogs in Higher Education: Personal Voice as Part ...
- Case Study Write ups: Some Practicle Tips
- The Case Study Process (Part IV)
- The Case Study Process ( Part III)
- The Case Study Process (Part II)
- The Case Study Process (Part I)
- A Case Study Guide
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May
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Where in the World
2 comments:
Hey there Ahsan Kaleem! Liked your blog, especially your post about Own Branding (Part II). I have a site where you can get more info about firesale. If that interest you , feel free to take a look here: http://www.checkourproducts.com Thanks!
Hi Ahsan Kaleem, As you are probably aware, there are so many junk filled blogs. As I was searching for own product related information today, it was a nice break from the 'usual' to come across your blog. I am happy I searched for own product related ideas today. Thanks.
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