27 May 2005

Franchising (Part III)

Advantages for Franchisor:

Rapid Growth is possible
Less capital required
Franchisees make highly motivated owner-managers
Lower monitoring costs
Chain can include some directly managed outlets
Scope for internationalisation
Low-risk way to test/develop a market

Advantages for the Franchisee:

Retains some independence
Rewards proportional to success achieved
Less start-up risk
Loans more readily available
Support and advice in setting up and operating
Use of well-known brand name
National/international marketing activity

1 comment:

jenna said...

Your blog is great! It's hard to find blogs with good content and people talking about Franchising these days! I have a secret Franchising Exposed if you want to come check it out