27 May 2005

Own Branding (Part III)

Advantages of Own Branding for Suppliers:

Excess production capacity can be utilised
Own brands help absorb fixed costs
The retailer has an equal interest in selling the goods
Some warranty liabilities may transfer to the retailers

Disadvantages of Own Branding for Suppliers:

Advantages may be short-lived
Own brands may reduce sales of manufacturer's brands in the same store
Retailers may restrict display and promotion of manufacturer brands to emphasise own brands
Bargaining power is lost as the retailer can usually switch to alternative channels of supply

If anyone would like further examples of the advantages and disadvantages of supplying own brands for retailers, please let me know either via comments or email, and i would do my best to post them as soon as possible.

12 comments:

Anonymous said...

hi ahsan... instructive blog.

Ahsan Kaleem said...

Thankyou "aay dee" for your encouragement.

I am doing my best to post as much information as i possibly could on as many topics as i could find.

A number of posts are in draft stages so please keep visiting this blog, and it would be nice of you to promote the blog.

Thankyou once again.

Ahsan Kaleem said...

Nice site "Natwho"...

Ahsan Kaleem said...

Bill88, thankyou for your remarks. Its a great feeling when people appreciate your work. I did checked your site out and i must say....good job!.

Keep visiting the blog.

Anonymous said...

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Anonymous said...

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Anonymous said...

With Own Branding (Part III) in mind, where would you place the emphasis? Sometimes it gets cloudy when you start into coach   psychology   personal growth and I for one can get confused. Would it be OK to juct pick up wherever you're at right now?

Anonymous said...

Hello ##NAME# #, just a quickish visit as my in-laws will be here in a mo'. Found you while looking for commodity trading currency info. Haven't time for proper read of commodity trading currency things so best if I bookmark just now and come back. Even if Own Branding (Part III) isn't what I really want, I always (mostly) enjoy reading blogs. (A visit from the in-laws always brings pleasure; if not in the arrival, then in the departure :-) )

Anonymous said...

Hi Ahsan Kaleem, oh dear, I'm getting sqaure eyed here - must have been spending too much time reading blogs and forex currency trading beginner information. I'm supposed to be looking for forex currency trading beginner items but I find it all too easy just to click 'Next' and just see anything which is how I came to Own Branding (Part III). Some blogs I just skip through but I spent a while here. Ciao.