As an organisation, the use of SMS may seem too innovative or unprofessional. So why are "forward-thinking" organisations throughout the world are welcoming SMS open-heartedly? What's so good about SMS? www.zyb.com has developed some reasons to use SMS in businesses.
The list they've come up with includes:
1. SMS is popular and well established
2. SMS' unique ability to reach anyone, anytime, anywhere
3. SMS is a great friendship-marketing tool
4. SMS is reliable
5. SMS is one of the most cost-effective methods of communication out there
The blog has also interestingly blamed neophobia for the reasons why businesses haven't started using sms.
For detailed information please visit their blog here.
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